How Brands Are Engaging with VR

Level 1 9th November 2016 2:00 pm - 2:30 pm

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Greg Furber, VR Director, Rewind: VR

14:00 – 14:30 –  Greg Furber, VR Director, Rewind: VR

The allure of VR for brands is clear: users aren’t just passively consuming a message, they’re participating in an experience the brand has created. Brands can literally transport consumers to another place to engage, entertain, educate or inspire. VR offers immense storytelling opportunities which brands are capitalising on. Greg Furber, VR Director at REWIND:VR, will discuss some of the latest branded VR experiences and 360 degree videos, including examples from Rolls Royce, The BBC, Jaguar and Björk